Americans Are Tuning Out Traditional News Media

The way people think about and engage with the news media is the focus of my latest piece for the American Communities Project, based on our 2025 public opinion survey of 5,400 respondents.

“In new items in the survey series, ACP/Ipsos found that paying for news is not at all popular regardless of where people live. The survey asked if they paid for a local news source, national news source, and content from individual creators. Some may pay for multiple sources. Overall, 15% nationally said they paid for a local news source in the last six months, while 10% said they paid for a national news source in the same time frame. Individual creators are breaking through the din and picking up subscribers. Nationally, 10% said they paid for content from individual creators in the last six months.”

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